![]() Users regularly go viral for posting incredible stunts and tricks. Snap Spotlight Content ExamplesĪ popular content category on Snap Spotlight is stunts. Tap the send icon at the bottom right of the screen.Ĭhoose “Spotlight” at the top of the “Send to” screen.Īdd any relevant hashtags to the #AddTopic section. How to Upload a Spotlight SnapĬreate or upload your own Snap as mentioned above. You can also upload video from your camera roll but they must be vertical, have an aspect ratio of at least 3:4, have a minimum horizontal resolution of 640px and fill the frame. With Snapchat open, you can record a snapchat from the camera screen. Then, press “Build a following on Spotlight” or “Create Public Profile”.Ĭlick “Get Started” and then “Create”. To create your own Spotlight Public Profile, click your profile setting in the top left corner. Snap Spotlight profiles are separate to private Snapchat accounts. We’ve created a step-by-step guide for the different methods. There are a few different ways you can create Snapchat Spotlights content. Using hashtags helps the Snap Spotlight algorithm identify the type of content it will show to users. Snapchat Spotlight influencers can add hashtags to their Spotlight videos to increase their reach. gave Spotlight creators a real incentive to create content and get the feature filled with high quality content. With the chance of earning real money for creating content, Snap Inc. The fund would be given to any creator with a viral Spotlight, meaning anyone could be in with a chance of earning a hefty payout. announced it would be distributing up to $1 million a day to users with the most popular Spotlight videos. When Snapchat Spotlight first launched, Snap Inc. Trending Snap Spotlights often come from creators that have made full use of the Creative Kit. The Creative Kit allows creators to have access to professional creative tools that can boost their reach and engagement. This means users can create content with another application’s creative tools and publish it to their Snap Spotlight feeds.Ĭurrent Creator Kit partner apps include Splice, Voicey, Lightricts and Powder. Snap Spotlight introduced the Creative Kit to help developers integrate their apps into Snapchat’s Spotlight feed. These Snap Spotlight features can help creators earn money and create high-quality viral content. Snapchat Spotlight FeaturesĪs with any platform feature, Snap Spotlight has its own features and tools unique to the platform. By not including a comment section, Snapchat is protecting Snapchat influencers from vicious attacks and hate comments. Users create a separate Snap Spotlight profile so their personal Snapchat profiles stay private. Snap Spotlight differentiates itself from competitors by not including a comment feature and having all profiles private by default. The algorithm is based on what users have previously watched and the time spent watching them. Similar to TikTok and Instagram Reels, Snap Spotlight has an algorithm that shows users content it thinks they will want to see. Snapchat Spotlights can be up to 60 seconds long. Spotlight on Snapchat can be found on the furthest right button of Snapchat’s menu bar. The new short-form video feature was launched with the intention of encouraging users to share funny, meme-y content as opposed to the vlog-style content users were previously using the platform for. ![]() released its answer to the TikTok craze in November 2020 with Snap Spotlight. After being sent a Snap, there is no easy way to then share it with others and because of this, it’s less likely for Snapchat to be able to create large interest in specific songs on the platform, like YouTube and TikTok have done through their own viral content.Snap Inc. This feature likely will be able to help increase the ease to which music is shared between friends, but there is no way for posts to go “viral” on Snapchat, the way they tend to on other social media apps. It’s primarily used as a messenger app, with a heavy focus on video and photos. While this is exciting news for Snapchat users, it’s also important to remember that Snapchat is not a traditional social media app. Speaking of which, Instagram also recently announced the release of Instagram Reels, an app that's very similar to TikTok. Making right now, a good time for other services to launch TikTok-inspired features. 15 for the app to be shut down or sold to an American company. ![]() Trump has ultimately given TikTok a deadline of Sept. Due to the company’s Chinese origins, there are concerns over privacy for many in the US and elsewhere. The news of Snapchat's TikTok-like feature comes soon after a new round of Trump threats against TikTok.
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